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Marketing

Marketing can lead to various entry level positions in the marketing field, including roles like social media specialist, digital marketer, marketing associate, and public relations specialist. Additionally, it can open doors to opportunities in areas like market research, sales, advertising and business operations.

Within the curriculum, students will have the opportunity to earn over ten industry certificates from Google, Hootsuite, Hubspot, and others. 

Whether you want to work in a marketing firm, a corporate marketing department, or a nonprofit organization, this program can point you toward a wide variety of interesting job options.

Detailed Information

All students graduating from this program must have a minimum grade of 2.0 on each of the courses in management, accounting, economics, and general business. Students must also have a 2.0 cumulative grade point average on all required courses in the program.

Associate in Business DTA/MRP degree

We also offer an Associate in Business DTA/MRP degree. This is a statewide articulated transfer degree agreement for business majors between the community colleges and most four-year institutions in the state of Washington. A candidate for the Associate in Business DTA/MRP degree must complete a minimum of 90 quarter credits in academic courses numbered 100 or above with a cumulative grade point average of at least 2.0 and meet specific distribution requirements.

  1. Describe the position of contemporary marketing within the economy and explain how it fits into the global economy and the world of e-commerce.
  2. Describe the position of contemporary marketing within the economy and explain how it fits into the global economy and the world of e-commerce.
  3. Analyze the elements of the marketing mix, which includes having the right products/services in the right place at the right price with proper promotion to position a product/service to reach targeted groups
  4. Explain how the functions of marketing (buying, selling, transporting, storing, standardization and grading, financing, risk taking, marketing research) support the marketing mix.
  5. Identify outside environmental forces (technology, political, legal, competition, social, cultural, and economic) and explain how they influence changes in a firm’s marketing mix.
  6. Use market information systems, computer technology and software, to analyze consumer/buyer behavior and market segmentation.
  7. Use management skills, accounting principles, demand and supply analysis, written and verbal communication, human relation skills, and ethical behavior to support marketing strategies and goals. 

Breaking Ground on Your Pathway


Plan Your Courses

Meet with our counselors to customize this plan just for you. You can also search the quarterly schedule for class days and times.

Placement

Math placement is not required for this program.
English placement is not required for this program.

The Marketing and Advertising program is designed as a two–year trade school for students who want to specialize in a career in marketing management, advertising, sales, digital marketing, and promotion. Students take core business courses followed by marketing specialty courses such as marketing, retailing, advertising, digital marketing, research, and international business. Students are also required to gain work experience as part of the program. There is the opportunity for teamwork and leadership experience through participation in college DECA, advertising, international management, and marketing organizations.

All students graduating from this program must have a minimum grade of 2.0 on all required courses.
 
 
 

Program Map for

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Choose program map:

Total Program Credits: 90


Program Courses

First Quarter

Course ID
Course Title
Credits
BT 152
College and Career Strategies  
3
BUS& 101
Intro to Business  
5
MMGT 211
Marketing  
5
Total Credits
 
13

Second Quarter

Course ID
Course Title
Credits
BUS 280
Human Relations in Business  
5
CATT 120
Microsoft Word I  
2.5
CATT 138
Microsoft Excel I  
2.5
MMGT 212
Retailing  
5
Total Credits
 
15

Third Quarter

Course ID
Course Title
Credits
BT 274
Business Writing for the Web  
5
BUS 104
Business Mathematics  
5
MMGT 218
Fundamentals of Advertising  
5
Total Credits
 
15

Fourth Quarter

Course ID
Course Title
Credits
BUS 140
International Marketing  
3
CIS 112
Web Graphics with Photoshop  
3
MMGT 125
Social Media Marketing  
5
MMGT 243
Fundamentals of Project Management  
5
Total Credits
 
16

Fifth Quarter

Course ID
Course Title
Credits
MMGT 205
Small Business Planning  
5
MMGT 230
Market Research & Consumer Behavior  
5
MMGT 250
Professional Sales  
5
Total Credits
 
15

Sixth Quarter

Course ID
Course Title
Credits
BUS 206
Entrepreneurship and Business Plan Writing  
10
MMGT 100
Supervised Volunteer Experience  
1
MMGT 225
Content, Social and Digital Marketing  
5
Total Credits
 
16

Marketing Electives  

Course ID
Course Title
Credits
ACCT 141
QuickBooks Online  
5
BUS 217
Business Statistics  
5
BUS 284
Special Business Topics  
1 - 5
CATT 241
Microsoft Project  
2.5
CMST 227
Intercultural Communication  
5
CMST 287
Communication in Organizations  
5
ECON 100
Fundamentals of Economics  
5
HM 220
Tourism and the Hospitality Industry  
3
HM 221
Event Management  
3
MIS 211
Information Technology In Business  
5
MMGT 223
Customer Service  
3
MMGT 244
Introduction to Lean Six Sigma  
2.5
MMGT 256
Lean Leadership  
5
1 BT 274 can be substituted with ENGL& 101.
2 BUS 104 can be substituted with BUS 103.
3 Students may substitute BUS 206 Entrepreneurship and Business Plan Writing with CATT 241 Microsoft Project, MMGT 244 Introduction to Lean Six Sigma, and MMGT 256 Lean Leadership and earn a certificate in Project Management/Lean/Six Sigma instead of Entrepreneurship.
4 Ten credits of approved Marketing Electives may be substituted for BUS 206 Entrepreneurship and Business Plan Writing. If students complete the program as laid out in the map, they will earn a certificate in Entrepreneurship.

Estimated costs for completing this program

 
WA Resident
Non-Resident
International
Tuition
$ 9,870
$ 12,768
$ 22,565
Books
$ 1,515
$ 1,515
$ 1,515
Course Fees
$ 3
$ 3
$ 3
Institutional Fees
$ 672
$ 672
$ 3,195
Total Costs
$ 12,060
$ 14,958
$ 27,278

Costs for completing a degree or certificate can vary. For more information about costs, visit our How Much Does it Cost? page.

Have a question? Let's hear it.

Kerrin Langford

Pathway Specialist - Northern Counties
Kerrin.Langford@scc.spokane.edu
509-279-6737

Anne Mayer

Workforce Transition Specialist
Anne.Mayer@scc.spokane.edu
509-533-8191

Katherine Cornelis

Workforce Transition Specialist for Ferry, Pend Oreille, and Stevens County Students
Katherine.Cornelis@scc.spokane.edu
509-279-6961

David Shotwell

Department Chair
David.Shotwell@scc.spokane.edu
509-533-7394