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Marketing

If you are a creative thinker who wants to be part of today’s exciting world of business, a career in marketing could be right for you.

In this program, you study how goods and services move from producer to consumer. Classes explore marketing, retailing, advertising, international business and general business concepts—like management, accounting and economics. You also have on-the-job work experiences and opportunities to get involved in our college chapter of DECA, an international management and marketing organization.

Whether you want to work in a marketing firm, a corporate marketing department, or a nonprofit organization, this program can point you toward a wide variety of interesting job options.

Detailed Information

All students graduating from this program must have a minimum grade of 2.0 on each of the courses in management, accounting, economics, and general business. Students must also have a 2.0 cumulative grade point average on all required courses in the program.

  1. Understand the position of contemporary marketing within the economy and recognize how it fits into the global economy and the world of e-commerce.
  2. Analyze strategies and tactics to develop a balanced marketing mix to reach targeted market groups in both the consumer and business to business sectors in order to create satisfied customers.
  3. Analyze and understand the elements of the marketing mix, which includes having the right products/services in the right place at the right price with proper promotion to position a product/service to reach the targeted groups.
  4. Understand how the functions of marketing (buying, selling, transporting, storing, standardization and grading, financing, risk taking, marketing research) support the marketing mix.
  5. Understand and appreciate how outside environmental forces (technology, political legal, competition, social cultural, economic) influence changes in a firm’s marketing mix.
  6. Understand the need for market information systems, understand consumer/buyer behavior and market segmentation.
  7. Understand the need to support marketing goals with management skills, communication skills, human relation skills, and ethical behavior.

Breaking Ground on Your Pathway


Placement

Math placement is not required for this program.
English placement is not required for this program.

Plan Your Courses

Meet with our counselors to customize this plan just for you. You can also check the annual schedule or search the quarterly schedule for class days and times.

Program Map for

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Total Program Credits: 90


Program Courses

First Quarter

Course ID
Course Title
Credits
BT 152
College and Career Strategies  
3
BUS& 101
Introduction to Business  
5
MMGT 211
Marketing  
5
Total Credits
 
13
 

Second Quarter

Course ID
Course Title
Credits
BUS 280
Human Relations in Business  
5
CATT 120
Microsoft Word I  
2.5
CATT 138
Microsoft Excel I  
2.5
MMGT 212
Retailing  
5
Total Credits
 
15
 

Third Quarter

Course ID
Course Title
Credits
BT 274
Business Writing for the Web   1
5
BUS 104
Business Mathematics   2
5
MMGT 218
Fundamentals of Advertising  
5
Total Credits
 
15
 

Fourth Quarter

Course ID
Course Title
Credits
BUS 140
International Marketing  
3
CIS 112
Web Graphics with Photoshop  
3
MMGT 125
Social Media Marketing  
5
MMGT 243
Fundamentals of Project Management  
5
Total Credits
 
16
 

Fifth Quarter

Course ID
Course Title
Credits
MMGT 205
Small Business Planning  
5
MMGT 230
Market Research and Consumer Behavior  
5
MMGT 250
Professional Sales  
5
Total Credits
 
15
 

Sixth Quarter

Course ID
Course Title
Credits
BUS 206
Entrepreneurship and Business Plan Writing   3
10
MMGT 100
Supervised Volunteer Experience  
1
MMGT 225
Content, Social and Digital Marketing  
5
Total Credits
 
16
 
1 BT 274 can be substituted with ENGL& 101.
2 BUS 104 can be substituted with BUS 103.
3 Two approved electives can be substituted for BUS 206 for 10 credits.

  • Tuition

  • Resident

    $
    8,916

  • Non-Resident

    $
    11,010

  • International

    $
    20,413

  • Avg. Books

    $
    702

  • Max. Course Fees

    $
    38

These dollar amounts reflect the costs associated with the completion of the degree/certificate.

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