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Marketing

Marketing can lead to various entry level positions in the marketing field, including roles like social media specialist, digital marketer, marketing associate, and public relations specialist. Additionally, it can open doors to opportunities in areas like market research, sales, advertising and business operations.

Within the curriculum, students will have the opportunity to earn over ten industry certificates from Google, Hootsuite, Hubspot, and others. 

Whether you want to work in a marketing firm, a corporate marketing department, or a nonprofit organization, this program can point you toward a wide variety of interesting job options.

Detailed Information

All students graduating from this program must have a minimum grade of 2.0 on each of the courses in management, accounting, economics, and general business. Students must also have a 2.0 cumulative grade point average on all required courses in the program.

Associate in Business DTA/MRP degree

We also offer an Associate in Business DTA/MRP degree. This is a statewide articulated transfer degree agreement for business majors between the community colleges and most four-year institutions in the state of Washington. A candidate for the Associate in Business DTA/MRP degree must complete a minimum of 90 quarter credits in academic courses numbered 100 or above with a cumulative grade point average of at least 2.0 and meet specific distribution requirements.

  1. Describe the position of contemporary marketing within the economy and explain how it fits into the global economy and the world of e-commerce.
  2. Describe the position of contemporary marketing within the economy and explain how it fits into the global economy and the world of e-commerce. 
  3. Analyze the elements of the marketing mix, which includes having the right products/services in the right place at the right price with proper promotion to position a product/service to reach targeted groups.

The Marketing & Advertising Certificate provides students with a comprehensive foundation in traditional, social, and digital marketing strategies, preparing them for entry-level roles or expanded responsibilities in today’s evolving marketing and communications landscape.

Students develop practical skills in branding, advertising, content creation, social media management, digital advertising, market research, and promotional strategy, while also learning how traditional marketing channels—such as print, broadcast, and outdoor advertising—integrate with modern digital platforms. Coursework emphasizes real-world applications.

Upon completion, students are prepared to support marketing and advertising efforts for businesses, nonprofits, agencies, and entrepreneurial ventures across multiple channels.

Program Map for

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Total Program Credits: 45.5


Program Courses

First Quarter

Course ID
Course Title
Credits
BT 152
College and Career Strategies  
3
BUS& 101
Intro to Business  
5
CATT 120
Microsoft Word I  
2.5
MMGT 211
Marketing  
5
Total Credits
 
15.5

Second Quarter

Course ID
Course Title
Credits
BT 274
Business Writing for the Web  
5
MMGT 125
Social Media Marketing  
5
MMGT 230
Market Research & Consumer Behavior  
5
Total Credits
 
15

Third Quarter

Course ID
Course Title
Credits
BUS 103
Basic Business Math and Electronic Calculators  
5
MMGT 218
Fundamentals of Advertising  
5
MMGT 225
Content, Social and Digital Marketing  
5
Total Credits
 
15

1 OR ENGL& 101

Estimated costs for completing this program

 
WA Resident
Non-Resident
International
Total Costs
$
$
$

Costs for completing a degree or certificate can vary. For more information about costs, visit our How Much Does it Cost? page.

Have a question? Let's hear it.

Kerrin Langford

Pathway Specialist - Northern Counties
Kerrin.Langford@scc.spokane.edu
509-279-6737

Anne Mayer

Workforce Transition Specialist
Anne.Mayer@scc.spokane.edu
509-533-8191

Katherine Cornelis

Workforce Transition Specialist for Ferry, Pend Oreille, and Stevens County Students
Katherine.Cornelis@scc.spokane.edu
509-279-6961

David Shotwell

Department Chair
David.Shotwell@scc.spokane.edu
509-533-7394